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Creating a Social Media Editorial Calendar (and ideas of what to post!)
I am sure you are all familiar with the fact that print media, blogs, and other forms of publishing use editorial calendars to plan what topics, articles, and stories they will run and when they will be published. I am very surprised that more bands and businesses do not use something similar for planning their social media strategies. There are a few people I have come across that seem to like the idea, but not many that actually practice it. I would encourage you to start using an editorial calendar this week!!! This is even more important when you have multiple people involved in a project/band/business, and helps everyone to be on the same page.
Many of my clients (especially the bands!) come to me and say that they have nothing to post about… and you may be saying the same thing. Follow these directions and you will most likely figure out a few things to say each week, if not every day. Please keep in mind that little tidbits of info are interesting to your fans!! Everyone always seems to get hung up on only posting huge news and this paralyzes them into inaction because they feel like they don’t have anything to talk about. Remember that social media is about socializing… lighten up and just start posting about every day things! Your fans will be more engaged and interested in what you are posting if you aren’t just talking about sales and shows every single post!!
Here are my instructions to get you started:
1. Write your goals down! Get a notebook or just open up a Word document on your computer and start writing/typing. Write down the TYPES of things you want to post for each week. For example.. live photos, album artwork, candid photos, what you are working on, upcoming projects, show updates and reminders, voting for any contest you may be in, something funny, promoting someone ELSE’s shows for them as a favor, where to buy tickets for your upcoming shows, discount sales on merch, etc. It may seem silly to write all this down, but trust me it helps!
2. After you have categories of the TYPES of posts, then start listing examples of the exact wording you could use for that category. You really only need about 10 to start out with. This again will probably seem silly… just do it. I usually type the wording and put anything extra in parentheses after. Example: Check out Matt at practice last night, can’t wait until you guys hear this new song we are working on. (Photo of Matt)
3. Once you have a list of about 10 things to post about, create a calendar. You can use Google Calendar so you can share it with other members, or if you want to keep it super simple then just use a Word document or Excel. I have used a ton of different calendars and a plain Excel sheet can work just as great as anything fancy. Start with 2 weeks worth of planning… use your 10 ideas of what to post spaced out over 14 days and then just fill in the gaps as you go through the weeks, surely something new will come up.
4. Extra details to add to your calendar: Day, Date, What you are posting (I just call it Task), Who you are tagging (for Facebook and Twitter), and the social networks you are posting on. I also like to add an “Additional Tasks” section at the bottom to remind me to do certain things other than posting on the networks.
Here is an example and I have thrown in a few sample ideas of what a typical agenda should look like:
Please email me if you would like a blank copy of this file (I have mine in Excel), email me: firstname.lastname@example.org
So you start with your goals list, break it into categories of types of posts, then get specific about your posts, then plan it out day by day. I would recommend having a goal of one post per day.. and that will at least keep your page full and updated consistently throughout the week, but then just add extras updates if they come up. Like last minute sales or show updates. REMEMBER there is no need for fancy schmancy calendar programs (although they are very helpful!)… you only need just a list to get you started and on track! Good luck with your editorial calendar – Try it out for about 2 weeks and let me know how it goes!
*Bonus Tip! I also keep a list of ongoing tasks or bigger projects… just so I remember what I need to be working on… Here is an example (and this is actual work for a client!)
Projects that need to be done (Next two weeks)
– update event thumbnail photos on facebook
– add tweets to pages app to facebook page
– update log in information document
– youtube username and password
– download all video clips from dropbox
– upload videos clips youtube account
– make sure youtube background, artwork, info all look good
– add youtube involver app to facebook tabs
– connect youtube inside fanbridge account
– move all fbml to html apps on facebook page
– create milestones for album releases on facebook page
– check wikipedia page, update info regarding release
– update background artwork on twitter account
– update myspace banner
– update artistdata banner
– refresh myspace connection with fb page app so banner updates
Featured – The Great Affairs
The Great Affairs
“Listening to these guys make music is a beautiful American experience.” – Ray Gianchetti, Kool Kat Musik
After 3 releases in as many years, 2009’s “The Great Affairs”, 2010’s “Ricky took the wheels..”, and 2011’s “Happy Ender”, Nashville, TN’s The Great Affairs are currently wrapping up work on the “Fore”EP, yet another collection of the patented Tom Petty & Cheap Trick-inspired, rootsy pop-rock they’ve become known for.
In early 2012, having taken a brief hiatus in order to complete a long-gestating sophomore release, “The Kids Deserve Cable”, from their power-pop side project fORMER, frontman Denny Smith, and lead guitarist Patrick Miller reconvened The Great Affairs, with a new rhythm section featuring Henry Go(Mink) on bass, and Kenny Wright(Bonepony) on drums.
With this shift in lineup, and fORMER now defunct, the decision was made to incorporate material from both bands into The Great Affairs’ repertoire. In short order, the guitars got a little dirtier, the drums acquired some additional swing, and the band began to display a spring in its step that may not have been quite so evident in an earlier incarnation.
Making road work their first order of business, The Great Affairs V2.0 will be traversing the Southeast and beyond throughout the summer, reintroducing themselves and an overhauled set-list to anyone willing to listen, while testing a slew of new material along the way, before committing it to tape.
“…playing loose and having a good, solid time making music from the gut and letting the sparks fly. That it comes off sounding so effortless is testimony to the talents of the participants.” – Bruce Bodeen, Not Lame
www.thegreataffairs.com | www.dennysmithmusic.com | www.facebook.com/thegreataffairs
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