Tag Archives: social media marketing

Lots of changes with Rock Socially + How to set your vanity URL on Facebook

Here is a quick social media reminder, a “how to”, for those of you who have not updated your Facebook URL:

Set your vanity URL.  This is to prevent you from having a bunch of numbers in your URL and allows you to claim your “facebook.com/bandname” address.  Facebook has a nice way of calling one thing several different names.. in this case Vanity URL, Claiming your URL, and Username are all different terms for the same thing.  Here is how to see if yours is set and if not, then claim it:
1. Type facebook.com/username into your address bar.
2. There will be a drop down box to select which page or profile you would like to set the “username” for (also called vanity URL).
3. If you already have a vanity URL, you will see it under the drop down.
4. If you do not already have a vanity URL, then you can type in what you would like to use and see if it is available.
5. Sometimes facebook will only allow you to set this after you have 25 likes or fans, but that is not always true.  So if you have a new page that has less than 25 likes you may have to wait to set it.

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

5 Quick ways to get more likes on Facebook!

If you have been following me for awhile, you know I am a big fan of lists!!  There are TONS of different ways to get more likes on Facebook, but here is a quick overview of a FIVE things you can do THIS WEEK!  Try some of them out and let me know how it goes! 🙂

1. Suggest to friends.  Make sure you are using the “Suggest to Friends” feature on your band page each week!  This is located in your Admin Panel on your band’s Facebook page.  In the box “Invite Friends”, click “see all” and then just start picking people to suggest your page to.  This will show up in your friends’ notifications as an invitation to “like” your page

2. Teaser status tagging.  We all see the regular posts of people saying “Check out my band page” on their person profile.  Why not put a TEASER post instead?  Say something like “We just posted how to win tickets to our next two shows on our band Facebook page.  Make sure you check it out here (link) and give us a like when you stop by!”

3. Take group pictures at shows.  Many people will randomly tag a bunch of friends in their flyers or other promotional photos, but a way to make this more legitimate is to take group photos with your fans at shows and make sure to tell them you will be uploading the pictures to your Facebook page and you would love for them to stop by the page and tag themselves.  Another way to do this is take a shot of the crowd from the stage and post it on Facebook the next day with the caption “If you were at our show last night, tag yourself in this pic!”.  The more tags you have, the more your photo is spread around on different profiles, increasing your views and doing worlds of good for you and your page.  (Last I checked, tag limit is 40.. fyi)

4. Link it up.  Make sure that a link to your Facebook page is on EACH page of your website, on the signature of every email, and on every other social network you use.  Sounds simple, but there are plenty of people not doing this.

5. Link to your band page as a place of employment.  This will make a clickable link to your band page show up prominently on your Facebook personal profile without being too obnoxious.  When you are networking and have a lot of band and music industry contacts, it is helpful to let other people identify what band you are in, simply and quickly.  I believe this also helps you to be more memorable when people come across your personal Facebook profile.  Do this by going to your personal profile, click “Update Info”, then under “Work and Education”  add your instrument and band… then save and you will have “Guitar at (band name) under your name and profile picture when someone visits your profile.


Featured

Featured this week is Dave Zumbek Photography!

Dave Zumbek is an experienced professional photographer based out of Peoria, IL. He also provides services to the surrounding Central IL, Chicago, and St. Louis areas. Dave specializes in weddings, live band performances, band promo shoots, candids, and portraits. He is willing to work with virtually any budget to provide the professional quality images that you deserve. If you are interested in hiring Dave or would like more information, please contact him at http://davezumbekphotography.com/ (and check out his awesome portfolio while you are there!)


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

Paying to Promote Posts on Facebook

Hi Everyone!  Hope you are all having a great week.  🙂  Symphony X was an amazing time last week, and it was great to see my good friends in ION VEIN as direct support for them!  I am anticipating having a special featured guest on my blog next week that I got to meet in person at the Symphony X show… look for that next Tuesday!

 


Paying to Promote Posts on Facebook

Before we get started on this topic, I am well aware that paying to promote your own posts on Facebook is quite a controversial issue.  In the last few months, many bands have been in an uproar over having to pay for their posts to be seen by all their fans.  What many bands do NOT realize, is that there have been multiple studies done on the fact that Facebook has never shown your page’s posts to all of the fans of your page.  So, you may not like it… but it is just a fact of life at this point.  At least now, you can pay to promote your posts more if you would like to do so.

This question comes in from a national touring band that wanted to start using the “promote posts” feature in Facebook.  (And I have to admit, I was very honored that they asked me this question and that they subscribe to my mailing list!!  So thank you guys for the question!)

Here are step by step instructions I gave to them so you can start promoting your posts, too!

If you don’t have your paypal acct set up with your facebook acct, you can still follow these steps as I get to that towards the end… even if you do follow all of these steps, you can either choose to buy the promoting or just cancel it. Either way at least you can try out setting it up!

1. Go to one of your posts on your page you would like to promote. Bottom left corner is how many people have already seen the posts (if you hover over this, you will see both Organic and Viral numbers). Bottom right corner says “Promote”, click and you will see the “Get more people to see this post” screen.

You can select:
– People who like your page or
– People who like your page and their friends

2. Then set the budget. Setting the budget is a one time charge, but it will show you how many people will see your promoted post for that budget. Pages with a low number of likes will have few options here, but pages with large numbers of likes will have more options and a larger amount they can select. (I have seen $200 as a budget for 20,000 people to see your post, but many pages have budget options of $5 or $10 at a time for several hundred to thousands of fans to see your post)

3. Under that, you have the ability to click to see more options:
– Duration of the promotion
– Payment Options (this will show the email address you currently have set up, but it might look different if you haven’t set up your paypal yet with facebook)

4. If you click the gear toward the left under this section, you will see:
– change payment method
– visit help center
– send feedback

5. Click “Change Payment Method” to enter your paypal info. You will need to enter your facebook password to make these changes. Once you are on the “Funding Sources” screen, at the top right you can add a new paypal account by clicking “Add Funding Source”

You may also have multiple paypal accounts for different bands and businesses if you manage several facebook pages and you will be able to switch between paypal accounts for different ads or promotions.

6. After that is set up, you should be able to make your proper selections on the post you would like to promote and click Save to get the promotion started, or just click Cancel if you are not ready to start promoting or need to change paypal settings first.

That is it!  You can play around with your numbers and amounts… it is definitely worth trying out for only $5 to start!  Also, you will notice that once on your “funding sources” page, you can also see information about Facebook advertising on the left side.  You can start experimenting with that if you like, and I am sure it will be an upcoming topic on my newsletter!  Good luck with paying to promote your posts and please message me on Facebook or email me if you have any questions!  jenna@rocksocially.com


Featured

This weeks feature is XIII!  Make sure you give them a like on Facebook (this is where LAST WEEKS article on the power of cross promotion on facebook comes in!)  http://www.facebook.com/xiiirocks

Here is an introduction to the band from their website:

13 – A number that has stirred unease in the hearts of many. History and mythology have claimed this number to have caused any number of unfortunate incidents and events, and is thus avoided. From the thirteenth floor being missed from buildings, to the doomed Apollo 13 mission, an event covered in the barbs of the number.

However, this band, XIII, are not among those who fear the number. It is embraced as a sign of power and the determination to overcome that which seeks to hinder. Among the bands ranks are 3 young men, not known for their technical prowess, but for their love of performing the music they sweat and toil to create. Their influences are many, from thrash, speed, doom, sludge, groove and southern rock and metal, to country and blues. It is with these influences that they seek to create something that is a break from the norm, with songs like the raging “Triskaidekaphobia”, the empowering and crushing “Devastated by Reality”, the schizophrenic “Eclipse”, the heroic yet tortured “Longest Day” and the harrowing and soulful “Forever”. Their constant strive to show the humanity in their music is worn as a badge of honour, as each riff, beat, bass line, guitar solo and lyric is filled with appropriate amounts of sorrow, aggression, hope and strength, covering every shade of the spectrum.

They do not play for the adoration of anyone. They write their music for themselves, their enjoyment of performing is paramount and their sole purpose onstage. However, they are also fully aware that they would not be performing together were it not for those who give their support, something they are immensely grateful for.

In a world where music has become a serious, over populated and failing business, and is flaunted in the pursuit of admiration, something great is approaching.

The hour of  XIII is on the horizon.

http://www.musicbyxiii.com/

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

RUMORS + COMPLAINTS (and why they are good for your band or business)

Hi there!  Hope you are having a great week!  Remember if you have any questions, you can email me at jenna@rocksocially.com and I will get back with you as soon as possible.

This week’s topic is a juicy one and I hope you enjoy reading…


Action Item

This week I want to talk about two different but similar issues (rumors + complaints!) that many bands and businesses encounter along the social media road… and why both of these “issues” can really be awesome opportunities for you!  It may not be an action item that you can take care of right now, but I am sure that something like this will come up in the future and when it does you will be prepared!

First off, let’s address RUMORS.  Let’s just say you are in a band that has something big coming up – a tour that isn’t yet confirmed, an album that isn’t released, or maybe a long-gone member of your band is joining back up again.  This also applies to businesses that have a new product launch, merger news, etc.  The catch is that you’re not ready to announce all this to the world, or you can’t because of contracts or other obligations.   What happens if friends, family, and fans all start finding out about this “secret” information that you do not want to be announced yet?  And what if they post it on your Facebook wall or ask you to confirm this news in a tweet?  Do you instantly freak out and delete the Facebook post?  You can’t erase what happens on Twitter so maybe you will message the person privately to explain you are sorry, but none of that can be discussed publicly yet?

THIS IS AN AWESOME OPPORTUNITY!  You need to thank your lucky stars if you have people that care enough about your band or business and get so excited when they see leaked content that they want to come directly to the official representative of the band/business and find out the facts!  If they post on your Facebook wall, LEAVE IT!  Please do not delete this… I have seen many people make this mistake!  Leave it there and see what happens… other fans might comment that they have heard this rumor also… you can also respond with something like “Thanks so much for your interest, we will be announcing official updates next week.  You can also sign up on our mailing list here (included link) to be the first to know when our news is released”.  Then what happens?  Most likely those fans will reply “thanks” or new people might chime into the conversation… and all of these interactions will be seen by friends of friends, increasing your page’s engagement with fans and potentially getting you many new LIKES!!  So, instead of deleting a fan’s post and potentially alienating them… you have successfully created a buzz!!  This same thing applies for Twitter… you should respond directly to the people asking the questions and give just enough of an answer to keep them interested and hungry for more news from you!

Now on to the second order of business: COMPLAINTS.  Customers/fans complaining about a product or service that you provide may at first seem like a huge pain showing up on your Facebook wall or in a tweet.  These complaints are also blessings in disguise!  People that have a complaint and voice it publicly are gifting you with an opportunity to show the world your first class customer service and professionalism in resolving issues!  You must respond to the complaint swiftly and courteously.

Remember that your customers and your fans are one of your greatest assets and you really need to have them happy with your music, products, services, etc. to keep them coming back for more.  If this complaint is because you screwed up something, give your apologies and correct the issue immediately.  You may even be able to offer a discount or throw something in for free to make up for your error.  It may only be a misunderstanding that will be cleared up with just a few sentences.  Don’t be afraid to address this publicly!  Once again, I see bands making the mistake of deleting these posts or even ignoring them!!  These complaints are truly amazing opportunities to not only correct customer service issues for individuals, but also a way for the general public to know that they should feel good doing business with you because you can be trusted to resolve problems.  Of course, there may actually be some complaints that are  too aggressive or sensitive to be discussed publicly and only you will be able to judge what you should deal with publicly or privately.  But, it is very important to note that dealing with complaints publicly and in a positive manner will build loyalty and trust in your business/band and that is one of the best moves you can make to succeed.

 


Featured

Normally, I would have a featured band or business in this section, but I am changing it up today (since I can do that if I want!)

Just earlier today, a friend posted a link to this article on Tech Crunch (thanks Amy if you are reading this!) and it is absolutely amazing and fascinating… With all the Facebook timeline changes lately, BandPage has broken away from Facebook and started a new site where bands can build their own template websites and do some pretty cool stuff.

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

If you are a musician you need to check this out!  I have only just read the article and have yet to go and take a look at all these awesome features, but it sounds very promising!  Here is the article: http://techcrunch.com/2012/07/24/bandpage-everywhere/

 

Google Alerts and How to keep track of what people say about you online

 

Welcome

I help bands and small businesses with their social media accounts – not just the day to day posting and updates, but I also assist by planning out campaigns and long-term strategies to grow my clients’ online fanbase and ultimately their income!

When you sign up on my mailing list, I will be emailing you free social media tips for running your band or business online accounts.  I will share my experiences and help lead you to your own online success.  A lot of tips and tricks will be directly related to the music industry, since that is where my focus is – but many of these tips will apply to any type of business promotion.

The social media world is always changing and I will do my best to help you promote yourself online and stay ahead of the game!  Please feel free to respond directly to this email with any questions you may have.

If you like this newsletter, please help me spread the word.  Just click one of the links below 🙂 Thanks so much!

Tweet about Rock Socially or Share on Facebook


Action Item

Google Alerts.  You may already search for yourself, band, or business name on Google, but why not make it even easier?  A “Google Alert” is a search term that you set up to be emailed directly to you when someone mentions that search term online.  Go one step further and set up an Alert for the name of a specific product you sell or the name of your last album.  Google will email you as often as you like – I set mine up for once a day.  You might already be familiar with Google Alerts, but it is important to refine your search terms to keep them up to date and relevant.

*Here’s an example of how to use Google Alerts:  If you are in a band and have a big festival coming up, you may want to even enter that as a Google Alert search term.  Why is this helpful?  There may be local publications or blogs covering this fest that you are not aware of.  Setting up an alert to be emailed to you is like having your own personal research assistant sending you articles that may be useful for you to post on your social networks, in turn giving you more cross promotional opportunities!

Get started right now by clicking on the link below and setting up a Google Alert today.  You will have to have a Google account and sign in to set this up:

http://www.google.com/alerts


Featured

I will feature bands or businesses in this section, please just reply to this email if you are interested in being featured. The featured band of the week: Monsterworks

From their facebook page: Monsterworks has unashamedly stolen from a ludicrous number of metal sub-genres to create a truly unique beast. Be it thrash, death, old-school, prog or black metal, there is something for everyone. Expect wailing guitars, wailing screams and a pounding rhythm section, delivered by a four-man war of sound. Surely they can’t be serious? IMAGE IS NOTHING; METAL IS EVERYTHING.

Congrats to Monsterworks, as today is the long-awaited digital release of “Man: Instincts” which is available for FREE download here:  http://mortalmusic.bandcamp.com

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.