Tag Archives: social media campaigns

Paying to Promote Posts on Facebook

Hi Everyone!  Hope you are all having a great week.  🙂  Symphony X was an amazing time last week, and it was great to see my good friends in ION VEIN as direct support for them!  I am anticipating having a special featured guest on my blog next week that I got to meet in person at the Symphony X show… look for that next Tuesday!

 


Paying to Promote Posts on Facebook

Before we get started on this topic, I am well aware that paying to promote your own posts on Facebook is quite a controversial issue.  In the last few months, many bands have been in an uproar over having to pay for their posts to be seen by all their fans.  What many bands do NOT realize, is that there have been multiple studies done on the fact that Facebook has never shown your page’s posts to all of the fans of your page.  So, you may not like it… but it is just a fact of life at this point.  At least now, you can pay to promote your posts more if you would like to do so.

This question comes in from a national touring band that wanted to start using the “promote posts” feature in Facebook.  (And I have to admit, I was very honored that they asked me this question and that they subscribe to my mailing list!!  So thank you guys for the question!)

Here are step by step instructions I gave to them so you can start promoting your posts, too!

If you don’t have your paypal acct set up with your facebook acct, you can still follow these steps as I get to that towards the end… even if you do follow all of these steps, you can either choose to buy the promoting or just cancel it. Either way at least you can try out setting it up!

1. Go to one of your posts on your page you would like to promote. Bottom left corner is how many people have already seen the posts (if you hover over this, you will see both Organic and Viral numbers). Bottom right corner says “Promote”, click and you will see the “Get more people to see this post” screen.

You can select:
– People who like your page or
– People who like your page and their friends

2. Then set the budget. Setting the budget is a one time charge, but it will show you how many people will see your promoted post for that budget. Pages with a low number of likes will have few options here, but pages with large numbers of likes will have more options and a larger amount they can select. (I have seen $200 as a budget for 20,000 people to see your post, but many pages have budget options of $5 or $10 at a time for several hundred to thousands of fans to see your post)

3. Under that, you have the ability to click to see more options:
– Duration of the promotion
– Payment Options (this will show the email address you currently have set up, but it might look different if you haven’t set up your paypal yet with facebook)

4. If you click the gear toward the left under this section, you will see:
– change payment method
– visit help center
– send feedback

5. Click “Change Payment Method” to enter your paypal info. You will need to enter your facebook password to make these changes. Once you are on the “Funding Sources” screen, at the top right you can add a new paypal account by clicking “Add Funding Source”

You may also have multiple paypal accounts for different bands and businesses if you manage several facebook pages and you will be able to switch between paypal accounts for different ads or promotions.

6. After that is set up, you should be able to make your proper selections on the post you would like to promote and click Save to get the promotion started, or just click Cancel if you are not ready to start promoting or need to change paypal settings first.

That is it!  You can play around with your numbers and amounts… it is definitely worth trying out for only $5 to start!  Also, you will notice that once on your “funding sources” page, you can also see information about Facebook advertising on the left side.  You can start experimenting with that if you like, and I am sure it will be an upcoming topic on my newsletter!  Good luck with paying to promote your posts and please message me on Facebook or email me if you have any questions!  jenna@rocksocially.com


Featured

This weeks feature is XIII!  Make sure you give them a like on Facebook (this is where LAST WEEKS article on the power of cross promotion on facebook comes in!)  http://www.facebook.com/xiiirocks

Here is an introduction to the band from their website:

13 – A number that has stirred unease in the hearts of many. History and mythology have claimed this number to have caused any number of unfortunate incidents and events, and is thus avoided. From the thirteenth floor being missed from buildings, to the doomed Apollo 13 mission, an event covered in the barbs of the number.

However, this band, XIII, are not among those who fear the number. It is embraced as a sign of power and the determination to overcome that which seeks to hinder. Among the bands ranks are 3 young men, not known for their technical prowess, but for their love of performing the music they sweat and toil to create. Their influences are many, from thrash, speed, doom, sludge, groove and southern rock and metal, to country and blues. It is with these influences that they seek to create something that is a break from the norm, with songs like the raging “Triskaidekaphobia”, the empowering and crushing “Devastated by Reality”, the schizophrenic “Eclipse”, the heroic yet tortured “Longest Day” and the harrowing and soulful “Forever”. Their constant strive to show the humanity in their music is worn as a badge of honour, as each riff, beat, bass line, guitar solo and lyric is filled with appropriate amounts of sorrow, aggression, hope and strength, covering every shade of the spectrum.

They do not play for the adoration of anyone. They write their music for themselves, their enjoyment of performing is paramount and their sole purpose onstage. However, they are also fully aware that they would not be performing together were it not for those who give their support, something they are immensely grateful for.

In a world where music has become a serious, over populated and failing business, and is flaunted in the pursuit of admiration, something great is approaching.

The hour of  XIII is on the horizon.

http://www.musicbyxiii.com/

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

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Google Alerts and How to keep track of what people say about you online

 

Welcome

I help bands and small businesses with their social media accounts – not just the day to day posting and updates, but I also assist by planning out campaigns and long-term strategies to grow my clients’ online fanbase and ultimately their income!

When you sign up on my mailing list, I will be emailing you free social media tips for running your band or business online accounts.  I will share my experiences and help lead you to your own online success.  A lot of tips and tricks will be directly related to the music industry, since that is where my focus is – but many of these tips will apply to any type of business promotion.

The social media world is always changing and I will do my best to help you promote yourself online and stay ahead of the game!  Please feel free to respond directly to this email with any questions you may have.

If you like this newsletter, please help me spread the word.  Just click one of the links below 🙂 Thanks so much!

Tweet about Rock Socially or Share on Facebook


Action Item

Google Alerts.  You may already search for yourself, band, or business name on Google, but why not make it even easier?  A “Google Alert” is a search term that you set up to be emailed directly to you when someone mentions that search term online.  Go one step further and set up an Alert for the name of a specific product you sell or the name of your last album.  Google will email you as often as you like – I set mine up for once a day.  You might already be familiar with Google Alerts, but it is important to refine your search terms to keep them up to date and relevant.

*Here’s an example of how to use Google Alerts:  If you are in a band and have a big festival coming up, you may want to even enter that as a Google Alert search term.  Why is this helpful?  There may be local publications or blogs covering this fest that you are not aware of.  Setting up an alert to be emailed to you is like having your own personal research assistant sending you articles that may be useful for you to post on your social networks, in turn giving you more cross promotional opportunities!

Get started right now by clicking on the link below and setting up a Google Alert today.  You will have to have a Google account and sign in to set this up:

http://www.google.com/alerts


Featured

I will feature bands or businesses in this section, please just reply to this email if you are interested in being featured. The featured band of the week: Monsterworks

From their facebook page: Monsterworks has unashamedly stolen from a ludicrous number of metal sub-genres to create a truly unique beast. Be it thrash, death, old-school, prog or black metal, there is something for everyone. Expect wailing guitars, wailing screams and a pounding rhythm section, delivered by a four-man war of sound. Surely they can’t be serious? IMAGE IS NOTHING; METAL IS EVERYTHING.

Congrats to Monsterworks, as today is the long-awaited digital release of “Man: Instincts” which is available for FREE download here:  http://mortalmusic.bandcamp.com

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.