Tag Archives: myspace

Creating a Social Media Editorial Calendar (and ideas of what to post!)

Hello!  I hope you are having a great week!  Make sure to email me at jenna@rocksocially.com if you ever have any questions you would like answered on my blog!


Creating a Social Media Editorial Calendar (and ideas of what to post!)

I am sure you are all familiar with the fact that print media, blogs, and other forms of publishing use editorial calendars to plan what topics, articles, and stories they will run and when they will be published.  I am very surprised that more bands and businesses do not use something similar for planning their social media strategies.  There are a few people I have come across that seem to like the idea, but not many that actually practice it.  I would encourage you to start using an editorial calendar this week!!!  This is even more important when you have multiple people involved in a project/band/business, and helps everyone to be on the same page.

Many of my clients (especially the bands!) come to me and say that they have nothing to post about… and you may be saying the same thing.  Follow these directions and you will most likely figure out a few things to say each week, if not every day.  Please keep in mind that little tidbits of info are interesting to your fans!!  Everyone always seems to get hung up on only posting huge news and this paralyzes them into inaction because they feel like they don’t have anything to talk about.  Remember that social media is about socializing… lighten up and just start posting about every day things!  Your fans will be more engaged and interested in what you are posting if you aren’t just talking about sales and shows every single post!!

Here are my instructions to get you started:

1. Write your goals down!  Get a notebook or just open up a Word document on your computer and start writing/typing.  Write down the TYPES of things you want to post for each week.  For example.. live photos, album artwork, candid photos, what you are working on, upcoming projects, show updates and reminders, voting for any contest you may be in, something funny, promoting someone ELSE’s shows for them as a favor, where to buy tickets for your upcoming shows, discount sales on merch, etc.  It may seem silly to write all this down, but trust me it helps!

2. After you have categories of the TYPES of posts, then start listing examples of the exact wording you could use for that category.  You really only need about 10 to start out with.  This again will probably seem silly… just do it.  I usually type the wording and put anything extra in parentheses after.  Example:  Check out Matt at practice last night, can’t wait until you guys hear this new song we are working on. (Photo of Matt)

3.  Once you have a list of about 10 things to post about, create a calendar.  You can use Google Calendar so you can share it with other members, or if you want to keep it super simple then just use a Word document or Excel.  I have used a ton of different calendars and a plain Excel sheet can work just as great as anything fancy.  Start with 2 weeks worth of planning… use your 10 ideas of what to post spaced out over 14 days and then just fill in the gaps as you go through the weeks, surely something new will come up.

4. Extra details to add to your calendar:  Day, Date, What you are posting (I just call it Task), Who you are tagging (for Facebook and Twitter), and the social networks you are posting on.  I also like to add an “Additional Tasks” section at the bottom to remind me to do certain things other than posting on the networks.

Here is an example and I have thrown in a few sample ideas of what a typical agenda should look like:

Please email me if you would like a blank copy of this file (I have mine in Excel), email me: jenna@rocksocially.com 

So you start with your goals list, break it into categories of types of posts, then get specific about your posts, then plan it out day by day.  I would recommend having a goal of one post per day.. and that will at least keep your page full and updated consistently throughout the week, but then just add extras updates if they come up.  Like last minute sales or show updates.  REMEMBER there is no need for fancy schmancy calendar programs (although they are very helpful!)… you only need just a list to get you started and on track!  Good luck with your editorial calendar – Try it out for about 2 weeks and let me know how it goes!


*Bonus Tip!  I also keep a list of ongoing tasks or bigger projects… just so I remember what I need to be working on…  Here is an example (and this is actual work for a client!)

Projects that need to be done (Next two weeks)

– update event thumbnail photos on facebook
– add tweets to pages app to facebook page
– update log in information document
– youtube username and password
– download all video clips from dropbox
– upload videos clips youtube account
– make sure youtube background, artwork, info all look good
– add youtube involver app to facebook tabs
– connect youtube inside fanbridge account
– move all fbml to html apps on facebook page
– create milestones for album releases on facebook page
– check wikipedia page, update info regarding release
– update background artwork on twitter account
– update myspace banner
– update artistdata banner
– refresh myspace connection with fb page app so banner updates

Featured – The Great Affairs

The Great Affairs

Listening to these guys make music is a beautiful American experience.” – Ray Gianchetti, Kool Kat Musik

After 3 releases in as many years,  2009’s “The Great Affairs”, 2010’s “Ricky took the wheels..”, and 2011’s “Happy Ender”, Nashville, TN’s The Great Affairs are currently wrapping up work on the “Fore”EP,  yet another collection of the patented Tom Petty & Cheap Trick-inspired, rootsy pop-rock they’ve become known for.

In early 2012, having taken a brief hiatus in order to complete a long-gestating sophomore release, “The Kids Deserve Cable”, from their power-pop side project fORMER, frontman Denny Smith, and lead guitarist Patrick Miller reconvened The Great Affairs, with a new rhythm section featuring Henry Go(Mink) on bass, and Kenny Wright(Bonepony) on drums.

With this shift in lineup, and fORMER now defunct, the decision was made to incorporate material from both bands into The Great Affairs’ repertoire. In short order, the guitars got a little dirtier, the drums acquired some additional swing, and the band began to display a spring in its step that may not have been quite so evident in an earlier incarnation.

Making road work their first order of business, The Great Affairs V2.0 will be traversing the Southeast and beyond throughout the summer, reintroducing themselves and an overhauled set-list to anyone willing to listen, while testing a slew of new material along the way, before committing it to tape.

“…playing loose and having a good, solid time making music from the gut and letting the sparks fly. That it comes off sounding so effortless is testimony to the talents of the participants.” – Bruce Bodeen, Not Lame

 www.thegreataffairs.com     |    www.dennysmithmusic.com    |     www.facebook.com/thegreataffairs

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Special Guest Advice from a Musician/Producer/Engineer/PR/Artist Management Extraordinaire

Hi people!  I have a special treat for you all today… an awesome guest that has an amazing life story and great insight into the “music business.”  Read below for all the details, he has given all of us some extremely helpful advice!


Our special guest:  Musician/Producer/Engineer/Public Relations/Artist Management

I am SUPER excited for my special guest today!  Remember how I mentioned I would be attending a Symphony X show by Chicago, IL a few weeks ago?  Well, MUCH to my surprise… I received an email from one of my mailing list subscribers saying that he was working for Symphony X and to stop by and say hello at the show.  What a small world it is!!!

Our special guest blogger today is Alexander Ford from World Entertainment Inc. and Knife Fight Media.  I think Alex and I instantly hit it off because we both have so many interest and we both like to keep busy with our different projects!  This is just a great example of how online marketing and social networking can really open doors for you to meet and interact with new business contacts and friends.  

I had a great time rocking out at the show, and Alex graciously agreed to give us all a bit of his background in the music business and some awesome free advice to “up our games” and take our music business success to the next level.  Thanks to Alex for being such a great sport and dishing out useful tips!  It would be fantastic if all us could learn from his example and remember how awesome it is to share helpful information with our fellow business contacts and musical colleagues… let’s all help each other to succeed in this business!  

Without further delay, here is the message from our special guest:

Alex:  I wear many hats! First and foremost, I am a Musician/Producer/Engineer, but as most in this industry my own art plays second fiddle to my primary jobs…PR/Management.

I have been a part of the music industry since my conception (my father was a musician/self manager, then several years after my birth he realized he was missing way too much, so he looked into full time band management.), you could say I was born into the business, needless to say after years of trying to find my own path with music, I decided to go to school for Music (I attended The Hart School – University of Hartford, CT , Regents College, London UK, and graduated from Monmouth University with a BA in Music – Business ) after I graduated, I interned at several recording studios and a PR/Marketing company for the US Branch of a European Record Label (A German Music Label, at the time it was considered the largest indie label in the world), after a summer internship, they offered me a job in PR/New Media/Marketing.

I worked at the Marketing company for 4 years, my job was in PR/Marketing, but they gave me the distinction, “Head of New Media”, the job was great, basically it was left to me to monitor and make sure we were involved in every new; social media platform, internet forum, app, and future technology that fit our roster. Which gave me unique access to all the artists we worked with. My time there was great, but the knowledge and experiences I gained working there helped me to do my own branching out through networking and using social media (at that time it was in it’s early days, myspace was number 1, and facebook was just for college..lol..), this proved to be my saving grace. Unfortunately,  poor decisions made in Germany caused the company (the German side, which funded our Marketing) to declare Chapter 11, which meant our US company would have to downsize and eventually change its name (to disassociate with the German company’s situation).

In the wake of the former company which stood as reminder that the old business model was over, a new company was forged, this new company would be flexible, focused, social, forward thinking, and above all brand focused. It was at this moment that Knife Fight Media was born! Our goal was for a focused, brand by brand co-venture specializing in the development of marketing and promotional campaigns for frontline and catalog products, along with tour and special events marketing. KFM provides a wide range of media services to clients by expanding the traditional PR model to focus on maximizing sales potential; this is achieved through closely working with artists and managers to enhance their product line and brand image from conception to delivery of the finished package. We offer full distribution options in both the digital and physical marketplace throughout North America. The company has launched successful campaigns across a wide array of genres including rock, metal, blues, jazz, goth and electronic.

Around the same time I started working at the Marketing company, I started interning for my father at his Management Firm, after about a year of answering phones, making copies, and getting coffee, he started to teach me how he runs his firm, with the advise; “this is how I do it, learn it, and then develop your own path from it.” Well after 5+ years of work I am a Manager at World Entertainment Inc, where I manage several clients (God Forbid, Powerglove, VANISHER, Last Perfect Thing) and help with the day to day duties with other Management clients on the roster (Morbid Angel, Kings X, Symphony X, Nile, Unleashed, Kreator, Grip Inc, Dave Lombardo, dUg Pinnick, and Tapping the Vein). Needless to say I have ZERO free time, no one thanks me, and I love every single second of it..:)>

Jenna: I asked Alex if he could give us all some of his personal tips for bands trying to get to the next level and “up their game” so to speak.  Here’s his awesome advice!  The important thing is to take action on one of these items THIS WEEK!  Don’t just read it and move on, use some free industry advice to your advantage!

Alex’s 3 Tips for Bands trying to up their game!

1.  Get a Map put a pin on your best market(s), measure out 250 Miles, draw a circle from point to point. Spend as much time as possible developing these scenes with live shows, promotion, meet up’s (social get togethers, acoustic performances, etc), no matter how many fans you have online, it don’t mean shit if you can’t get them out to the shows!

2.  Friends are not Fans, Fans are not Friends! This goes for everything, engage your fans and empower them, your friends are good for initial support but don’t count on them to pony up money every time you play, you end up burning bridges and when you really need them, they aren’t there.

3.  Focus on your ability to pull off your sound live! You can make the best sounding record in the world, but its gotta translate live.


Jenna: Alex is so awesome that he also wanted to share two super cool apps with us that he uses for his clients and recommends… check it out!

This app gives you access to all Google online apps; Google Drive (Google docs; Word, Excel, ect.)
I use it to keep real time Merch logs and share docs privately with people.  Android users I don’t need to tell you about Google docs, but access it however you like the thing is great!
(Jenna:  I didn’t find G-Whizz in my app search on my Android, it’s possible it is only for iOS to access Google Docs?)
Quick Sale 
This app is 10 bucks, but worth every penny! It is a complete inventory system, point of sale device, it takes credit card sales, tracks cash, credit, and email sales. I used it on the Symphony X tour and it was easy to use, once I set it up, and I was dead on the entire tour with my counts and sales. Only problem, it doesn’t work with Square yet, but you can still export your data and use Square on another device.
(Jenna: We will be going over Square in an upcoming newsletter… It is an app that I think EVERYONE should be using!)

Please check out Alex’s work and upcoming projects/tours/etc. on the following websites:


(Jenna: He also had some nice things to say about my newsletter, and I really appreciate that!)

Alex:  I subscribed to Rock Socially on a whim, not even really knowing how I got on it. But after the first few email blogs I was hooked! I actually found the tools and tips to be; refreshing, easy to use, and insightful. Like Lefsetz , you don’t preach unless you truly believe it’s the utter truth. Rock Socially delivers,and best of all the knowledge is here if you want it, no pressure, but if you take it…it always makes something easier.

 Jenna:  Alex, thanks so much for your insightful and amazing advice (and your nice comments about Rock Socially!!)  I really appreciate you taking the time to write it all out for my blog.  I can’t wait to see what other projects are in store for you in the future, best of luck to you and your many endeavors!  

Here’s a pic of Alex and I at the Symphony X show.



This weeks feature is Pastel Jack!  Make sure you give them a like on Facebook!


Here is an introduction to the band:

Pastel Jack are a four piece metal band from Hull, in the UK. Since they have been together they have won Battle of the Bands in 2008, played many great shows up and down the country, recorded a 6 track E.P ‘Ghost in the Machine’ and now have their debut album ‘Trojan Horse’ for sale.  Stop by their Facebook here: http://www.facebook.com/pages/Pastel-Jack/7625915799

If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.