Tag Archives: more followers

Paying to Promote Posts on Facebook

Hi Everyone!  Hope you are all having a great week.  🙂  Symphony X was an amazing time last week, and it was great to see my good friends in ION VEIN as direct support for them!  I am anticipating having a special featured guest on my blog next week that I got to meet in person at the Symphony X show… look for that next Tuesday!

 


Paying to Promote Posts on Facebook

Before we get started on this topic, I am well aware that paying to promote your own posts on Facebook is quite a controversial issue.  In the last few months, many bands have been in an uproar over having to pay for their posts to be seen by all their fans.  What many bands do NOT realize, is that there have been multiple studies done on the fact that Facebook has never shown your page’s posts to all of the fans of your page.  So, you may not like it… but it is just a fact of life at this point.  At least now, you can pay to promote your posts more if you would like to do so.

This question comes in from a national touring band that wanted to start using the “promote posts” feature in Facebook.  (And I have to admit, I was very honored that they asked me this question and that they subscribe to my mailing list!!  So thank you guys for the question!)

Here are step by step instructions I gave to them so you can start promoting your posts, too!

If you don’t have your paypal acct set up with your facebook acct, you can still follow these steps as I get to that towards the end… even if you do follow all of these steps, you can either choose to buy the promoting or just cancel it. Either way at least you can try out setting it up!

1. Go to one of your posts on your page you would like to promote. Bottom left corner is how many people have already seen the posts (if you hover over this, you will see both Organic and Viral numbers). Bottom right corner says “Promote”, click and you will see the “Get more people to see this post” screen.

You can select:
– People who like your page or
– People who like your page and their friends

2. Then set the budget. Setting the budget is a one time charge, but it will show you how many people will see your promoted post for that budget. Pages with a low number of likes will have few options here, but pages with large numbers of likes will have more options and a larger amount they can select. (I have seen $200 as a budget for 20,000 people to see your post, but many pages have budget options of $5 or $10 at a time for several hundred to thousands of fans to see your post)

3. Under that, you have the ability to click to see more options:
– Duration of the promotion
– Payment Options (this will show the email address you currently have set up, but it might look different if you haven’t set up your paypal yet with facebook)

4. If you click the gear toward the left under this section, you will see:
– change payment method
– visit help center
– send feedback

5. Click “Change Payment Method” to enter your paypal info. You will need to enter your facebook password to make these changes. Once you are on the “Funding Sources” screen, at the top right you can add a new paypal account by clicking “Add Funding Source”

You may also have multiple paypal accounts for different bands and businesses if you manage several facebook pages and you will be able to switch between paypal accounts for different ads or promotions.

6. After that is set up, you should be able to make your proper selections on the post you would like to promote and click Save to get the promotion started, or just click Cancel if you are not ready to start promoting or need to change paypal settings first.

That is it!  You can play around with your numbers and amounts… it is definitely worth trying out for only $5 to start!  Also, you will notice that once on your “funding sources” page, you can also see information about Facebook advertising on the left side.  You can start experimenting with that if you like, and I am sure it will be an upcoming topic on my newsletter!  Good luck with paying to promote your posts and please message me on Facebook or email me if you have any questions!  jenna@rocksocially.com


Featured

This weeks feature is XIII!  Make sure you give them a like on Facebook (this is where LAST WEEKS article on the power of cross promotion on facebook comes in!)  http://www.facebook.com/xiiirocks

Here is an introduction to the band from their website:

13 – A number that has stirred unease in the hearts of many. History and mythology have claimed this number to have caused any number of unfortunate incidents and events, and is thus avoided. From the thirteenth floor being missed from buildings, to the doomed Apollo 13 mission, an event covered in the barbs of the number.

However, this band, XIII, are not among those who fear the number. It is embraced as a sign of power and the determination to overcome that which seeks to hinder. Among the bands ranks are 3 young men, not known for their technical prowess, but for their love of performing the music they sweat and toil to create. Their influences are many, from thrash, speed, doom, sludge, groove and southern rock and metal, to country and blues. It is with these influences that they seek to create something that is a break from the norm, with songs like the raging “Triskaidekaphobia”, the empowering and crushing “Devastated by Reality”, the schizophrenic “Eclipse”, the heroic yet tortured “Longest Day” and the harrowing and soulful “Forever”. Their constant strive to show the humanity in their music is worn as a badge of honour, as each riff, beat, bass line, guitar solo and lyric is filled with appropriate amounts of sorrow, aggression, hope and strength, covering every shade of the spectrum.

They do not play for the adoration of anyone. They write their music for themselves, their enjoyment of performing is paramount and their sole purpose onstage. However, they are also fully aware that they would not be performing together were it not for those who give their support, something they are immensely grateful for.

In a world where music has become a serious, over populated and failing business, and is flaunted in the pursuit of admiration, something great is approaching.

The hour of  XIII is on the horizon.

http://www.musicbyxiii.com/

 


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Tweet about Rock Socially or Share on Facebook 

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Easy Action on Twitter, a simple step to get yourself started with Twitter

 

Welcome

Thanks for sticking with me on the beginning of our social media journey together!  Let’s dive right in this week and get straight to the Action Item.

 

Action Item

Do you feel like you should be on twitter but you don’t really know what to do when you get there?  Or maybe you tweet a few updates here and there but you wait and then nothing seems to happen?  Clients say this to me all the time!  They want more twitter followers, but they aren’t really sure what to do with them!  I will let you in on a little secret… it’s called:

search.twitter.com

Go ahead and click on the link above, then pop in your band name or your business name… or a topic that you are interested in and SEARCH.  I just did a search for the terms “metal band” when I started typing this email, and 31 new tweets have been posted in that amount of time.  So you are thinking… How does this benefit you?  Start a conversation with these people talking about metal!  (if you are interested in metal or have a metal band) If you have a small business that sells office supplies, do a search for different types of office supplies!  See what people are saying… and just start replying to them.  People expect to meet random new people on twitter, that is how it works… networking!

My advice wouldn’t be to just say “Hey you like metal?  Check out my band page!”  – Wait on all that selling yourself and just start TALKING!  Ask what their favorite bands are, favorite restaurants, favorite products… ask what they do NOT like.  Twitter is all about meeting new people and gaining trust.  I love helping out clients with their twitter accounts, but when it comes down to it, their own personality is what needs to shine through!

Even if you find a bunch of results and don’t know what to reply yet, just start following these people!  You don’t have to know them, just follow a few new people or blogs or businesses… hang back and watch what they are talking about… eventually you will feel good about jumping in and making your own comments.   Here is a screenshot from my “metal band” search:

 

Another awesome search option is to use these advanced operators to narrow down your search by location, attitude of the post, and a ton of other factors:


Featured

I will feature bands or businesses in this section, please just reply to this email if you are interested in being featured.

The featured band of the week:  The Living Fields.  My pick for 2011 album of the year, you need to go take a listen!

The Living Fields plays an eclectic smelt of metals fleshed out with piano, violins, viola, cello, acoustic guitars and a variety of internal and external musical influences. Though built around a core of deep respect for the early death /doom architects, The Living Fields’ songs are rife with healthy doses of thrash, black, Viking and epic metals that reflect the underlying moods and themes of the lyrics.  Jon Higgs’ (vocalist) storylines typically veer far to the left of the self-centered cliches of doom (love, loss and death) in favor of more universal horrors that flow freely from the seemingly endless parade of humanity’s self-inflicted plagues. Oppression, injustice, suffering and man’s inhumanity to man flourish with such virility in today’s world that merely turning on the news offers up ample material for an entire album. Reading any book of history provides enough for a dozen.

Go give them a like: http://www.facebook.com/thelivingfields


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.