Hi Everyone! Hope you are all having a great week. 🙂 Symphony X was an amazing time last week, and it was great to see my good friends in ION VEIN as direct support for them! I am anticipating having a special featured guest on my blog next week that I got to meet in person at the Symphony X show… look for that next Tuesday!
Paying to Promote Posts on Facebook
Before we get started on this topic, I am well aware that paying to promote your own posts on Facebook is quite a controversial issue. In the last few months, many bands have been in an uproar over having to pay for their posts to be seen by all their fans. What many bands do NOT realize, is that there have been multiple studies done on the fact that Facebook has never shown your page’s posts to all of the fans of your page. So, you may not like it… but it is just a fact of life at this point. At least now, you can pay to promote your posts more if you would like to do so.
This question comes in from a national touring band that wanted to start using the “promote posts” feature in Facebook. (And I have to admit, I was very honored that they asked me this question and that they subscribe to my mailing list!! So thank you guys for the question!)
Here are step by step instructions I gave to them so you can start promoting your posts, too!
If you don’t have your paypal acct set up with your facebook acct, you can still follow these steps as I get to that towards the end… even if you do follow all of these steps, you can either choose to buy the promoting or just cancel it. Either way at least you can try out setting it up!
1. Go to one of your posts on your page you would like to promote. Bottom left corner is how many people have already seen the posts (if you hover over this, you will see both Organic and Viral numbers). Bottom right corner says “Promote”, click and you will see the “Get more people to see this post” screen.
You can select:
– People who like your page or
– People who like your page and their friends
2. Then set the budget. Setting the budget is a one time charge, but it will show you how many people will see your promoted post for that budget. Pages with a low number of likes will have few options here, but pages with large numbers of likes will have more options and a larger amount they can select. (I have seen $200 as a budget for 20,000 people to see your post, but many pages have budget options of $5 or $10 at a time for several hundred to thousands of fans to see your post)
3. Under that, you have the ability to click to see more options:
– Duration of the promotion
– Payment Options (this will show the email address you currently have set up, but it might look different if you haven’t set up your paypal yet with facebook)
4. If you click the gear toward the left under this section, you will see:
– change payment method
– visit help center
– send feedback
5. Click “Change Payment Method” to enter your paypal info. You will need to enter your facebook password to make these changes. Once you are on the “Funding Sources” screen, at the top right you can add a new paypal account by clicking “Add Funding Source”
You may also have multiple paypal accounts for different bands and businesses if you manage several facebook pages and you will be able to switch between paypal accounts for different ads or promotions.
6. After that is set up, you should be able to make your proper selections on the post you would like to promote and click Save to get the promotion started, or just click Cancel if you are not ready to start promoting or need to change paypal settings first.
That is it! You can play around with your numbers and amounts… it is definitely worth trying out for only $5 to start! Also, you will notice that once on your “funding sources” page, you can also see information about Facebook advertising on the left side. You can start experimenting with that if you like, and I am sure it will be an upcoming topic on my newsletter! Good luck with paying to promote your posts and please message me on Facebook or email me if you have any questions! firstname.lastname@example.org
This weeks feature is XIII! Make sure you give them a like on Facebook (this is where LAST WEEKS article on the power of cross promotion on facebook comes in!) http://www.facebook.com/xiiirocks
Here is an introduction to the band from their website:
However, this band, XIII, are not among those who fear the number. It is embraced as a sign of power and the determination to overcome that which seeks to hinder. Among the bands ranks are 3 young men, not known for their technical prowess, but for their love of performing the music they sweat and toil to create. Their influences are many, from thrash, speed, doom, sludge, groove and southern rock and metal, to country and blues. It is with these influences that they seek to create something that is a break from the norm, with songs like the raging “Triskaidekaphobia”, the empowering and crushing “Devastated by Reality”, the schizophrenic “Eclipse”, the heroic yet tortured “Longest Day” and the harrowing and soulful “Forever”. Their constant strive to show the humanity in their music is worn as a badge of honour, as each riff, beat, bass line, guitar solo and lyric is filled with appropriate amounts of sorrow, aggression, hope and strength, covering every shade of the spectrum.
They do not play for the adoration of anyone. They write their music for themselves, their enjoyment of performing is paramount and their sole purpose onstage. However, they are also fully aware that they would not be performing together were it not for those who give their support, something they are immensely grateful for.
In a world where music has become a serious, over populated and failing business, and is flaunted in the pursuit of admiration, something great is approaching.
The hour of XIII is on the horizon.
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