Tag Archives: facebook

Add Album Releases to Your Facebook Page Milestones

This week’s social media tip is about adding Milestones to your Facebook page.  Album releases are just one idea, but you can add all kinds of accomplishments and “Milestones” to your band’s Facebook page!

To add a Milestone, visit your Facebook like you would be creating a regular status update post.  Above the box where you would enter text, there is an option for “Status”, “Photo/Video”, and the 3rd option is “Event, Milestone, +” (PLEASE NOTE: on Facebook pages I manage that have purchased advertising in the past, this 3rd option is listed as “Offer, Event, +”).  Regardless of the exact wording, click on the 3rd thing over… then:

– Enter “Event”, this is misleading terminology, but just the title of your Milestone (like the name of your album!)
– Add a Year (also add Month and Date to be specific if you choose)
– Select an existing photo from your page or upload a new photo
– Optional: add location, add description (record label, album credits)
– Then of course don’t check the box to Hide from your Timeline because that defeats the purpose
– Save and you are all done!

Once you save it, your Milestone will fall into place in the correct spot on your Timeline.  Milestones are automatically expanded to fill the width of the whole Facebook page (just like highlighting a post).

Good luck, and let me know how it goes for you! :)


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

Going “viral” on Facebook and Twitter, and all it costs you is a song

Hey people!  How are you doing today?

Seems like I write and write and write posts… but I am not sure what is most helpful to everyone… quick little tidbits of social media advice?  Or do you like my longer articles that explain a lot in great detail?  Let me know on my Facebook page!  I would love to read your opinion.

Today’s tip will be short and sweet:  GOING VIRAL ON FACEBOOK AND TWITTER!

Have you heard of “Tweet For A Track”?  http://www.tweetforatrack.com

(The name might be misleading, but this is also about Facebook!)

It is super-duper-easy-peasy to sign up.  All you do is register (it’s free!), upload a track, then share on Facebook and Twitter.  Then when your fans ALSO SHARE on Facebook and Twitter, they will get emailed your track!

You are basically leveraging your fans and in turn THEIR NETWORK of friends on social networks.  But instead of your fans buying a track, all they have to do is SHARE about your track and they get it for free!  I think this is even better than paying for advertising!  It is free for you, and easy for your fans to share the promotion with their friends.  We are getting to the day where sharing on social networks is a stronger currency than online banner ads.  Think about it:  wouldn’t you pay good money to target advertising to your fans AND their friends?!  Well now all you have to do is send them a song 🙂

Get started today!  http://www.tweetforatrack.com

ps. I had issues uploading a track when I was using Chrome, but Internet Explorer worked fine!


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

5 Quick ways to get more likes on Facebook!

If you have been following me for awhile, you know I am a big fan of lists!!  There are TONS of different ways to get more likes on Facebook, but here is a quick overview of a FIVE things you can do THIS WEEK!  Try some of them out and let me know how it goes! 🙂

1. Suggest to friends.  Make sure you are using the “Suggest to Friends” feature on your band page each week!  This is located in your Admin Panel on your band’s Facebook page.  In the box “Invite Friends”, click “see all” and then just start picking people to suggest your page to.  This will show up in your friends’ notifications as an invitation to “like” your page

2. Teaser status tagging.  We all see the regular posts of people saying “Check out my band page” on their person profile.  Why not put a TEASER post instead?  Say something like “We just posted how to win tickets to our next two shows on our band Facebook page.  Make sure you check it out here (link) and give us a like when you stop by!”

3. Take group pictures at shows.  Many people will randomly tag a bunch of friends in their flyers or other promotional photos, but a way to make this more legitimate is to take group photos with your fans at shows and make sure to tell them you will be uploading the pictures to your Facebook page and you would love for them to stop by the page and tag themselves.  Another way to do this is take a shot of the crowd from the stage and post it on Facebook the next day with the caption “If you were at our show last night, tag yourself in this pic!”.  The more tags you have, the more your photo is spread around on different profiles, increasing your views and doing worlds of good for you and your page.  (Last I checked, tag limit is 40.. fyi)

4. Link it up.  Make sure that a link to your Facebook page is on EACH page of your website, on the signature of every email, and on every other social network you use.  Sounds simple, but there are plenty of people not doing this.

5. Link to your band page as a place of employment.  This will make a clickable link to your band page show up prominently on your Facebook personal profile without being too obnoxious.  When you are networking and have a lot of band and music industry contacts, it is helpful to let other people identify what band you are in, simply and quickly.  I believe this also helps you to be more memorable when people come across your personal Facebook profile.  Do this by going to your personal profile, click “Update Info”, then under “Work and Education”  add your instrument and band… then save and you will have “Guitar at (band name) under your name and profile picture when someone visits your profile.


Featured

Featured this week is Dave Zumbek Photography!

Dave Zumbek is an experienced professional photographer based out of Peoria, IL. He also provides services to the surrounding Central IL, Chicago, and St. Louis areas. Dave specializes in weddings, live band performances, band promo shoots, candids, and portraits. He is willing to work with virtually any budget to provide the professional quality images that you deserve. If you are interested in hiring Dave or would like more information, please contact him at http://davezumbekphotography.com/ (and check out his awesome portfolio while you are there!)


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

Creating a Social Media Editorial Calendar (and ideas of what to post!)

Hello!  I hope you are having a great week!  Make sure to email me at jenna@rocksocially.com if you ever have any questions you would like answered on my blog!

 


Creating a Social Media Editorial Calendar (and ideas of what to post!)

I am sure you are all familiar with the fact that print media, blogs, and other forms of publishing use editorial calendars to plan what topics, articles, and stories they will run and when they will be published.  I am very surprised that more bands and businesses do not use something similar for planning their social media strategies.  There are a few people I have come across that seem to like the idea, but not many that actually practice it.  I would encourage you to start using an editorial calendar this week!!!  This is even more important when you have multiple people involved in a project/band/business, and helps everyone to be on the same page.

Many of my clients (especially the bands!) come to me and say that they have nothing to post about… and you may be saying the same thing.  Follow these directions and you will most likely figure out a few things to say each week, if not every day.  Please keep in mind that little tidbits of info are interesting to your fans!!  Everyone always seems to get hung up on only posting huge news and this paralyzes them into inaction because they feel like they don’t have anything to talk about.  Remember that social media is about socializing… lighten up and just start posting about every day things!  Your fans will be more engaged and interested in what you are posting if you aren’t just talking about sales and shows every single post!!

Here are my instructions to get you started:

1. Write your goals down!  Get a notebook or just open up a Word document on your computer and start writing/typing.  Write down the TYPES of things you want to post for each week.  For example.. live photos, album artwork, candid photos, what you are working on, upcoming projects, show updates and reminders, voting for any contest you may be in, something funny, promoting someone ELSE’s shows for them as a favor, where to buy tickets for your upcoming shows, discount sales on merch, etc.  It may seem silly to write all this down, but trust me it helps!

2. After you have categories of the TYPES of posts, then start listing examples of the exact wording you could use for that category.  You really only need about 10 to start out with.  This again will probably seem silly… just do it.  I usually type the wording and put anything extra in parentheses after.  Example:  Check out Matt at practice last night, can’t wait until you guys hear this new song we are working on. (Photo of Matt)

3.  Once you have a list of about 10 things to post about, create a calendar.  You can use Google Calendar so you can share it with other members, or if you want to keep it super simple then just use a Word document or Excel.  I have used a ton of different calendars and a plain Excel sheet can work just as great as anything fancy.  Start with 2 weeks worth of planning… use your 10 ideas of what to post spaced out over 14 days and then just fill in the gaps as you go through the weeks, surely something new will come up.

4. Extra details to add to your calendar:  Day, Date, What you are posting (I just call it Task), Who you are tagging (for Facebook and Twitter), and the social networks you are posting on.  I also like to add an “Additional Tasks” section at the bottom to remind me to do certain things other than posting on the networks.

Here is an example and I have thrown in a few sample ideas of what a typical agenda should look like:

Please email me if you would like a blank copy of this file (I have mine in Excel), email me: jenna@rocksocially.com 

So you start with your goals list, break it into categories of types of posts, then get specific about your posts, then plan it out day by day.  I would recommend having a goal of one post per day.. and that will at least keep your page full and updated consistently throughout the week, but then just add extras updates if they come up.  Like last minute sales or show updates.  REMEMBER there is no need for fancy schmancy calendar programs (although they are very helpful!)… you only need just a list to get you started and on track!  Good luck with your editorial calendar – Try it out for about 2 weeks and let me know how it goes!

 

*Bonus Tip!  I also keep a list of ongoing tasks or bigger projects… just so I remember what I need to be working on…  Here is an example (and this is actual work for a client!)

Projects that need to be done (Next two weeks)

– update event thumbnail photos on facebook
– add tweets to pages app to facebook page
– update log in information document
– youtube username and password
– download all video clips from dropbox
– upload videos clips youtube account
– make sure youtube background, artwork, info all look good
– add youtube involver app to facebook tabs
– connect youtube inside fanbridge account
– move all fbml to html apps on facebook page
– create milestones for album releases on facebook page
– check wikipedia page, update info regarding release
– update background artwork on twitter account
– update myspace banner
– update artistdata banner
– refresh myspace connection with fb page app so banner updates


Featured – The Great Affairs

The Great Affairs

Listening to these guys make music is a beautiful American experience.” – Ray Gianchetti, Kool Kat Musik

After 3 releases in as many years,  2009’s “The Great Affairs”, 2010’s “Ricky took the wheels..”, and 2011’s “Happy Ender”, Nashville, TN’s The Great Affairs are currently wrapping up work on the “Fore”EP,  yet another collection of the patented Tom Petty & Cheap Trick-inspired, rootsy pop-rock they’ve become known for.

In early 2012, having taken a brief hiatus in order to complete a long-gestating sophomore release, “The Kids Deserve Cable”, from their power-pop side project fORMER, frontman Denny Smith, and lead guitarist Patrick Miller reconvened The Great Affairs, with a new rhythm section featuring Henry Go(Mink) on bass, and Kenny Wright(Bonepony) on drums.

With this shift in lineup, and fORMER now defunct, the decision was made to incorporate material from both bands into The Great Affairs’ repertoire. In short order, the guitars got a little dirtier, the drums acquired some additional swing, and the band began to display a spring in its step that may not have been quite so evident in an earlier incarnation.

Making road work their first order of business, The Great Affairs V2.0 will be traversing the Southeast and beyond throughout the summer, reintroducing themselves and an overhauled set-list to anyone willing to listen, while testing a slew of new material along the way, before committing it to tape.

“…playing loose and having a good, solid time making music from the gut and letting the sparks fly. That it comes off sounding so effortless is testimony to the talents of the participants.” – Bruce Bodeen, Not Lame

 www.thegreataffairs.com     |    www.dennysmithmusic.com    |     www.facebook.com/thegreataffairs


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

Paying to Promote Posts on Facebook

Hi Everyone!  Hope you are all having a great week.  🙂  Symphony X was an amazing time last week, and it was great to see my good friends in ION VEIN as direct support for them!  I am anticipating having a special featured guest on my blog next week that I got to meet in person at the Symphony X show… look for that next Tuesday!

 


Paying to Promote Posts on Facebook

Before we get started on this topic, I am well aware that paying to promote your own posts on Facebook is quite a controversial issue.  In the last few months, many bands have been in an uproar over having to pay for their posts to be seen by all their fans.  What many bands do NOT realize, is that there have been multiple studies done on the fact that Facebook has never shown your page’s posts to all of the fans of your page.  So, you may not like it… but it is just a fact of life at this point.  At least now, you can pay to promote your posts more if you would like to do so.

This question comes in from a national touring band that wanted to start using the “promote posts” feature in Facebook.  (And I have to admit, I was very honored that they asked me this question and that they subscribe to my mailing list!!  So thank you guys for the question!)

Here are step by step instructions I gave to them so you can start promoting your posts, too!

If you don’t have your paypal acct set up with your facebook acct, you can still follow these steps as I get to that towards the end… even if you do follow all of these steps, you can either choose to buy the promoting or just cancel it. Either way at least you can try out setting it up!

1. Go to one of your posts on your page you would like to promote. Bottom left corner is how many people have already seen the posts (if you hover over this, you will see both Organic and Viral numbers). Bottom right corner says “Promote”, click and you will see the “Get more people to see this post” screen.

You can select:
– People who like your page or
– People who like your page and their friends

2. Then set the budget. Setting the budget is a one time charge, but it will show you how many people will see your promoted post for that budget. Pages with a low number of likes will have few options here, but pages with large numbers of likes will have more options and a larger amount they can select. (I have seen $200 as a budget for 20,000 people to see your post, but many pages have budget options of $5 or $10 at a time for several hundred to thousands of fans to see your post)

3. Under that, you have the ability to click to see more options:
– Duration of the promotion
– Payment Options (this will show the email address you currently have set up, but it might look different if you haven’t set up your paypal yet with facebook)

4. If you click the gear toward the left under this section, you will see:
– change payment method
– visit help center
– send feedback

5. Click “Change Payment Method” to enter your paypal info. You will need to enter your facebook password to make these changes. Once you are on the “Funding Sources” screen, at the top right you can add a new paypal account by clicking “Add Funding Source”

You may also have multiple paypal accounts for different bands and businesses if you manage several facebook pages and you will be able to switch between paypal accounts for different ads or promotions.

6. After that is set up, you should be able to make your proper selections on the post you would like to promote and click Save to get the promotion started, or just click Cancel if you are not ready to start promoting or need to change paypal settings first.

That is it!  You can play around with your numbers and amounts… it is definitely worth trying out for only $5 to start!  Also, you will notice that once on your “funding sources” page, you can also see information about Facebook advertising on the left side.  You can start experimenting with that if you like, and I am sure it will be an upcoming topic on my newsletter!  Good luck with paying to promote your posts and please message me on Facebook or email me if you have any questions!  jenna@rocksocially.com


Featured

This weeks feature is XIII!  Make sure you give them a like on Facebook (this is where LAST WEEKS article on the power of cross promotion on facebook comes in!)  http://www.facebook.com/xiiirocks

Here is an introduction to the band from their website:

13 – A number that has stirred unease in the hearts of many. History and mythology have claimed this number to have caused any number of unfortunate incidents and events, and is thus avoided. From the thirteenth floor being missed from buildings, to the doomed Apollo 13 mission, an event covered in the barbs of the number.

However, this band, XIII, are not among those who fear the number. It is embraced as a sign of power and the determination to overcome that which seeks to hinder. Among the bands ranks are 3 young men, not known for their technical prowess, but for their love of performing the music they sweat and toil to create. Their influences are many, from thrash, speed, doom, sludge, groove and southern rock and metal, to country and blues. It is with these influences that they seek to create something that is a break from the norm, with songs like the raging “Triskaidekaphobia”, the empowering and crushing “Devastated by Reality”, the schizophrenic “Eclipse”, the heroic yet tortured “Longest Day” and the harrowing and soulful “Forever”. Their constant strive to show the humanity in their music is worn as a badge of honour, as each riff, beat, bass line, guitar solo and lyric is filled with appropriate amounts of sorrow, aggression, hope and strength, covering every shade of the spectrum.

They do not play for the adoration of anyone. They write their music for themselves, their enjoyment of performing is paramount and their sole purpose onstage. However, they are also fully aware that they would not be performing together were it not for those who give their support, something they are immensely grateful for.

In a world where music has become a serious, over populated and failing business, and is flaunted in the pursuit of admiration, something great is approaching.

The hour of  XIII is on the horizon.

http://www.musicbyxiii.com/

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

Your hidden key to start cross promoting on Facebook

 

Your hidden key to start cross promoting on Facebook

View pages that already “like” your facebook page – the results may surprise you!

More opportunities for cross promoting (you know how I love that!) by viewing the pages that already like your page on Facebook.

This is a built-in network for you to contact that you may not have even been aware of!

(*please make sure you have a Facebook PAGE, not a personal profile.  If you do have a personal profile that you are using as a band or business page, please email me and I will help you covert your “friends” to “likes” – YES it can be done!!)  jenna@rocksocially.com

There are a few different ways to check pages that like your page, but here is a quick way:

  1. Use facebook as your page
  2. Click on the “friends” icon at the top left side
  3. At the top of the popup window, the default setting will have “People”
  4. Click that and in the drop down, select “Pages”
  5. From here you can scroll through all the pages that already like your page – some of them might surprise you!

Why is this helpful?  This is a list of other bands and businesses that like you and support you.  This list is your hidden key to start cross promoting on Facebook!   

What can you do next??

  1. Go through that list one by one and also like those pages back
  2. Comment as your page on their wall to say “Thanks for liking our page” and maybe give a quick update about what you are up to (big show coming up?  album coming out?  currently in the studio recording?  new merch for sale?) Their fans will see this and might want to check you out and it is just nice to say thanks and hello
  3. The next time you have something going on like a show or voting for a contest – you already have a built in list of pages where you can post about it.  And be sure to return the favor by posting about those pages when you see they have a special event or promotion coming up.
  4. Keep checking this on a regular basis and following up with new pages liking your page

Don’t just spam people and promote yourself – Help others out and post their content and news to your fans!  Build solid relationships with other pages NOW and this will set you up with a great network of people and pages willing to help you out when you need it most.



If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

RUMORS + COMPLAINTS (and why they are good for your band or business)

Hi there!  Hope you are having a great week!  Remember if you have any questions, you can email me at jenna@rocksocially.com and I will get back with you as soon as possible.

This week’s topic is a juicy one and I hope you enjoy reading…


Action Item

This week I want to talk about two different but similar issues (rumors + complaints!) that many bands and businesses encounter along the social media road… and why both of these “issues” can really be awesome opportunities for you!  It may not be an action item that you can take care of right now, but I am sure that something like this will come up in the future and when it does you will be prepared!

First off, let’s address RUMORS.  Let’s just say you are in a band that has something big coming up – a tour that isn’t yet confirmed, an album that isn’t released, or maybe a long-gone member of your band is joining back up again.  This also applies to businesses that have a new product launch, merger news, etc.  The catch is that you’re not ready to announce all this to the world, or you can’t because of contracts or other obligations.   What happens if friends, family, and fans all start finding out about this “secret” information that you do not want to be announced yet?  And what if they post it on your Facebook wall or ask you to confirm this news in a tweet?  Do you instantly freak out and delete the Facebook post?  You can’t erase what happens on Twitter so maybe you will message the person privately to explain you are sorry, but none of that can be discussed publicly yet?

THIS IS AN AWESOME OPPORTUNITY!  You need to thank your lucky stars if you have people that care enough about your band or business and get so excited when they see leaked content that they want to come directly to the official representative of the band/business and find out the facts!  If they post on your Facebook wall, LEAVE IT!  Please do not delete this… I have seen many people make this mistake!  Leave it there and see what happens… other fans might comment that they have heard this rumor also… you can also respond with something like “Thanks so much for your interest, we will be announcing official updates next week.  You can also sign up on our mailing list here (included link) to be the first to know when our news is released”.  Then what happens?  Most likely those fans will reply “thanks” or new people might chime into the conversation… and all of these interactions will be seen by friends of friends, increasing your page’s engagement with fans and potentially getting you many new LIKES!!  So, instead of deleting a fan’s post and potentially alienating them… you have successfully created a buzz!!  This same thing applies for Twitter… you should respond directly to the people asking the questions and give just enough of an answer to keep them interested and hungry for more news from you!

Now on to the second order of business: COMPLAINTS.  Customers/fans complaining about a product or service that you provide may at first seem like a huge pain showing up on your Facebook wall or in a tweet.  These complaints are also blessings in disguise!  People that have a complaint and voice it publicly are gifting you with an opportunity to show the world your first class customer service and professionalism in resolving issues!  You must respond to the complaint swiftly and courteously.

Remember that your customers and your fans are one of your greatest assets and you really need to have them happy with your music, products, services, etc. to keep them coming back for more.  If this complaint is because you screwed up something, give your apologies and correct the issue immediately.  You may even be able to offer a discount or throw something in for free to make up for your error.  It may only be a misunderstanding that will be cleared up with just a few sentences.  Don’t be afraid to address this publicly!  Once again, I see bands making the mistake of deleting these posts or even ignoring them!!  These complaints are truly amazing opportunities to not only correct customer service issues for individuals, but also a way for the general public to know that they should feel good doing business with you because you can be trusted to resolve problems.  Of course, there may actually be some complaints that are  too aggressive or sensitive to be discussed publicly and only you will be able to judge what you should deal with publicly or privately.  But, it is very important to note that dealing with complaints publicly and in a positive manner will build loyalty and trust in your business/band and that is one of the best moves you can make to succeed.

 


Featured

Normally, I would have a featured band or business in this section, but I am changing it up today (since I can do that if I want!)

Just earlier today, a friend posted a link to this article on Tech Crunch (thanks Amy if you are reading this!) and it is absolutely amazing and fascinating… With all the Facebook timeline changes lately, BandPage has broken away from Facebook and started a new site where bands can build their own template websites and do some pretty cool stuff.

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

If you are a musician you need to check this out!  I have only just read the article and have yet to go and take a look at all these awesome features, but it sounds very promising!  Here is the article: http://techcrunch.com/2012/07/24/bandpage-everywhere/