Tag Archives: bandpage

Paying to Promote Posts on Facebook

Hi Everyone!  Hope you are all having a great week.  🙂  Symphony X was an amazing time last week, and it was great to see my good friends in ION VEIN as direct support for them!  I am anticipating having a special featured guest on my blog next week that I got to meet in person at the Symphony X show… look for that next Tuesday!

 


Paying to Promote Posts on Facebook

Before we get started on this topic, I am well aware that paying to promote your own posts on Facebook is quite a controversial issue.  In the last few months, many bands have been in an uproar over having to pay for their posts to be seen by all their fans.  What many bands do NOT realize, is that there have been multiple studies done on the fact that Facebook has never shown your page’s posts to all of the fans of your page.  So, you may not like it… but it is just a fact of life at this point.  At least now, you can pay to promote your posts more if you would like to do so.

This question comes in from a national touring band that wanted to start using the “promote posts” feature in Facebook.  (And I have to admit, I was very honored that they asked me this question and that they subscribe to my mailing list!!  So thank you guys for the question!)

Here are step by step instructions I gave to them so you can start promoting your posts, too!

If you don’t have your paypal acct set up with your facebook acct, you can still follow these steps as I get to that towards the end… even if you do follow all of these steps, you can either choose to buy the promoting or just cancel it. Either way at least you can try out setting it up!

1. Go to one of your posts on your page you would like to promote. Bottom left corner is how many people have already seen the posts (if you hover over this, you will see both Organic and Viral numbers). Bottom right corner says “Promote”, click and you will see the “Get more people to see this post” screen.

You can select:
– People who like your page or
– People who like your page and their friends

2. Then set the budget. Setting the budget is a one time charge, but it will show you how many people will see your promoted post for that budget. Pages with a low number of likes will have few options here, but pages with large numbers of likes will have more options and a larger amount they can select. (I have seen $200 as a budget for 20,000 people to see your post, but many pages have budget options of $5 or $10 at a time for several hundred to thousands of fans to see your post)

3. Under that, you have the ability to click to see more options:
– Duration of the promotion
– Payment Options (this will show the email address you currently have set up, but it might look different if you haven’t set up your paypal yet with facebook)

4. If you click the gear toward the left under this section, you will see:
– change payment method
– visit help center
– send feedback

5. Click “Change Payment Method” to enter your paypal info. You will need to enter your facebook password to make these changes. Once you are on the “Funding Sources” screen, at the top right you can add a new paypal account by clicking “Add Funding Source”

You may also have multiple paypal accounts for different bands and businesses if you manage several facebook pages and you will be able to switch between paypal accounts for different ads or promotions.

6. After that is set up, you should be able to make your proper selections on the post you would like to promote and click Save to get the promotion started, or just click Cancel if you are not ready to start promoting or need to change paypal settings first.

That is it!  You can play around with your numbers and amounts… it is definitely worth trying out for only $5 to start!  Also, you will notice that once on your “funding sources” page, you can also see information about Facebook advertising on the left side.  You can start experimenting with that if you like, and I am sure it will be an upcoming topic on my newsletter!  Good luck with paying to promote your posts and please message me on Facebook or email me if you have any questions!  jenna@rocksocially.com


Featured

This weeks feature is XIII!  Make sure you give them a like on Facebook (this is where LAST WEEKS article on the power of cross promotion on facebook comes in!)  http://www.facebook.com/xiiirocks

Here is an introduction to the band from their website:

13 – A number that has stirred unease in the hearts of many. History and mythology have claimed this number to have caused any number of unfortunate incidents and events, and is thus avoided. From the thirteenth floor being missed from buildings, to the doomed Apollo 13 mission, an event covered in the barbs of the number.

However, this band, XIII, are not among those who fear the number. It is embraced as a sign of power and the determination to overcome that which seeks to hinder. Among the bands ranks are 3 young men, not known for their technical prowess, but for their love of performing the music they sweat and toil to create. Their influences are many, from thrash, speed, doom, sludge, groove and southern rock and metal, to country and blues. It is with these influences that they seek to create something that is a break from the norm, with songs like the raging “Triskaidekaphobia”, the empowering and crushing “Devastated by Reality”, the schizophrenic “Eclipse”, the heroic yet tortured “Longest Day” and the harrowing and soulful “Forever”. Their constant strive to show the humanity in their music is worn as a badge of honour, as each riff, beat, bass line, guitar solo and lyric is filled with appropriate amounts of sorrow, aggression, hope and strength, covering every shade of the spectrum.

They do not play for the adoration of anyone. They write their music for themselves, their enjoyment of performing is paramount and their sole purpose onstage. However, they are also fully aware that they would not be performing together were it not for those who give their support, something they are immensely grateful for.

In a world where music has become a serious, over populated and failing business, and is flaunted in the pursuit of admiration, something great is approaching.

The hour of  XIII is on the horizon.

http://www.musicbyxiii.com/

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

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RUMORS + COMPLAINTS (and why they are good for your band or business)

Hi there!  Hope you are having a great week!  Remember if you have any questions, you can email me at jenna@rocksocially.com and I will get back with you as soon as possible.

This week’s topic is a juicy one and I hope you enjoy reading…


Action Item

This week I want to talk about two different but similar issues (rumors + complaints!) that many bands and businesses encounter along the social media road… and why both of these “issues” can really be awesome opportunities for you!  It may not be an action item that you can take care of right now, but I am sure that something like this will come up in the future and when it does you will be prepared!

First off, let’s address RUMORS.  Let’s just say you are in a band that has something big coming up – a tour that isn’t yet confirmed, an album that isn’t released, or maybe a long-gone member of your band is joining back up again.  This also applies to businesses that have a new product launch, merger news, etc.  The catch is that you’re not ready to announce all this to the world, or you can’t because of contracts or other obligations.   What happens if friends, family, and fans all start finding out about this “secret” information that you do not want to be announced yet?  And what if they post it on your Facebook wall or ask you to confirm this news in a tweet?  Do you instantly freak out and delete the Facebook post?  You can’t erase what happens on Twitter so maybe you will message the person privately to explain you are sorry, but none of that can be discussed publicly yet?

THIS IS AN AWESOME OPPORTUNITY!  You need to thank your lucky stars if you have people that care enough about your band or business and get so excited when they see leaked content that they want to come directly to the official representative of the band/business and find out the facts!  If they post on your Facebook wall, LEAVE IT!  Please do not delete this… I have seen many people make this mistake!  Leave it there and see what happens… other fans might comment that they have heard this rumor also… you can also respond with something like “Thanks so much for your interest, we will be announcing official updates next week.  You can also sign up on our mailing list here (included link) to be the first to know when our news is released”.  Then what happens?  Most likely those fans will reply “thanks” or new people might chime into the conversation… and all of these interactions will be seen by friends of friends, increasing your page’s engagement with fans and potentially getting you many new LIKES!!  So, instead of deleting a fan’s post and potentially alienating them… you have successfully created a buzz!!  This same thing applies for Twitter… you should respond directly to the people asking the questions and give just enough of an answer to keep them interested and hungry for more news from you!

Now on to the second order of business: COMPLAINTS.  Customers/fans complaining about a product or service that you provide may at first seem like a huge pain showing up on your Facebook wall or in a tweet.  These complaints are also blessings in disguise!  People that have a complaint and voice it publicly are gifting you with an opportunity to show the world your first class customer service and professionalism in resolving issues!  You must respond to the complaint swiftly and courteously.

Remember that your customers and your fans are one of your greatest assets and you really need to have them happy with your music, products, services, etc. to keep them coming back for more.  If this complaint is because you screwed up something, give your apologies and correct the issue immediately.  You may even be able to offer a discount or throw something in for free to make up for your error.  It may only be a misunderstanding that will be cleared up with just a few sentences.  Don’t be afraid to address this publicly!  Once again, I see bands making the mistake of deleting these posts or even ignoring them!!  These complaints are truly amazing opportunities to not only correct customer service issues for individuals, but also a way for the general public to know that they should feel good doing business with you because you can be trusted to resolve problems.  Of course, there may actually be some complaints that are  too aggressive or sensitive to be discussed publicly and only you will be able to judge what you should deal with publicly or privately.  But, it is very important to note that dealing with complaints publicly and in a positive manner will build loyalty and trust in your business/band and that is one of the best moves you can make to succeed.

 


Featured

Normally, I would have a featured band or business in this section, but I am changing it up today (since I can do that if I want!)

Just earlier today, a friend posted a link to this article on Tech Crunch (thanks Amy if you are reading this!) and it is absolutely amazing and fascinating… With all the Facebook timeline changes lately, BandPage has broken away from Facebook and started a new site where bands can build their own template websites and do some pretty cool stuff.

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

If you are a musician you need to check this out!  I have only just read the article and have yet to go and take a look at all these awesome features, but it sounds very promising!  Here is the article: http://techcrunch.com/2012/07/24/bandpage-everywhere/