Category Archives: Newsletter

Lots of changes with Rock Socially + How to set your vanity URL on Facebook

Here is a quick social media reminder, a “how to”, for those of you who have not updated your Facebook URL:

Set your vanity URL.  This is to prevent you from having a bunch of numbers in your URL and allows you to claim your “facebook.com/bandname” address.  Facebook has a nice way of calling one thing several different names.. in this case Vanity URL, Claiming your URL, and Username are all different terms for the same thing.  Here is how to see if yours is set and if not, then claim it:
1. Type facebook.com/username into your address bar.
2. There will be a drop down box to select which page or profile you would like to set the “username” for (also called vanity URL).
3. If you already have a vanity URL, you will see it under the drop down.
4. If you do not already have a vanity URL, then you can type in what you would like to use and see if it is available.
5. Sometimes facebook will only allow you to set this after you have 25 likes or fans, but that is not always true.  So if you have a new page that has less than 25 likes you may have to wait to set it.

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

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Add Album Releases to Your Facebook Page Milestones

This week’s social media tip is about adding Milestones to your Facebook page.  Album releases are just one idea, but you can add all kinds of accomplishments and “Milestones” to your band’s Facebook page!

To add a Milestone, visit your Facebook like you would be creating a regular status update post.  Above the box where you would enter text, there is an option for “Status”, “Photo/Video”, and the 3rd option is “Event, Milestone, +” (PLEASE NOTE: on Facebook pages I manage that have purchased advertising in the past, this 3rd option is listed as “Offer, Event, +”).  Regardless of the exact wording, click on the 3rd thing over… then:

– Enter “Event”, this is misleading terminology, but just the title of your Milestone (like the name of your album!)
– Add a Year (also add Month and Date to be specific if you choose)
– Select an existing photo from your page or upload a new photo
– Optional: add location, add description (record label, album credits)
– Then of course don’t check the box to Hide from your Timeline because that defeats the purpose
– Save and you are all done!

Once you save it, your Milestone will fall into place in the correct spot on your Timeline.  Milestones are automatically expanded to fill the width of the whole Facebook page (just like highlighting a post).

Good luck, and let me know how it goes for you! :)


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

Creating a Social Media Editorial Calendar (and ideas of what to post!)

Hello!  I hope you are having a great week!  Make sure to email me at jenna@rocksocially.com if you ever have any questions you would like answered on my blog!

 


Creating a Social Media Editorial Calendar (and ideas of what to post!)

I am sure you are all familiar with the fact that print media, blogs, and other forms of publishing use editorial calendars to plan what topics, articles, and stories they will run and when they will be published.  I am very surprised that more bands and businesses do not use something similar for planning their social media strategies.  There are a few people I have come across that seem to like the idea, but not many that actually practice it.  I would encourage you to start using an editorial calendar this week!!!  This is even more important when you have multiple people involved in a project/band/business, and helps everyone to be on the same page.

Many of my clients (especially the bands!) come to me and say that they have nothing to post about… and you may be saying the same thing.  Follow these directions and you will most likely figure out a few things to say each week, if not every day.  Please keep in mind that little tidbits of info are interesting to your fans!!  Everyone always seems to get hung up on only posting huge news and this paralyzes them into inaction because they feel like they don’t have anything to talk about.  Remember that social media is about socializing… lighten up and just start posting about every day things!  Your fans will be more engaged and interested in what you are posting if you aren’t just talking about sales and shows every single post!!

Here are my instructions to get you started:

1. Write your goals down!  Get a notebook or just open up a Word document on your computer and start writing/typing.  Write down the TYPES of things you want to post for each week.  For example.. live photos, album artwork, candid photos, what you are working on, upcoming projects, show updates and reminders, voting for any contest you may be in, something funny, promoting someone ELSE’s shows for them as a favor, where to buy tickets for your upcoming shows, discount sales on merch, etc.  It may seem silly to write all this down, but trust me it helps!

2. After you have categories of the TYPES of posts, then start listing examples of the exact wording you could use for that category.  You really only need about 10 to start out with.  This again will probably seem silly… just do it.  I usually type the wording and put anything extra in parentheses after.  Example:  Check out Matt at practice last night, can’t wait until you guys hear this new song we are working on. (Photo of Matt)

3.  Once you have a list of about 10 things to post about, create a calendar.  You can use Google Calendar so you can share it with other members, or if you want to keep it super simple then just use a Word document or Excel.  I have used a ton of different calendars and a plain Excel sheet can work just as great as anything fancy.  Start with 2 weeks worth of planning… use your 10 ideas of what to post spaced out over 14 days and then just fill in the gaps as you go through the weeks, surely something new will come up.

4. Extra details to add to your calendar:  Day, Date, What you are posting (I just call it Task), Who you are tagging (for Facebook and Twitter), and the social networks you are posting on.  I also like to add an “Additional Tasks” section at the bottom to remind me to do certain things other than posting on the networks.

Here is an example and I have thrown in a few sample ideas of what a typical agenda should look like:

Please email me if you would like a blank copy of this file (I have mine in Excel), email me: jenna@rocksocially.com 

So you start with your goals list, break it into categories of types of posts, then get specific about your posts, then plan it out day by day.  I would recommend having a goal of one post per day.. and that will at least keep your page full and updated consistently throughout the week, but then just add extras updates if they come up.  Like last minute sales or show updates.  REMEMBER there is no need for fancy schmancy calendar programs (although they are very helpful!)… you only need just a list to get you started and on track!  Good luck with your editorial calendar – Try it out for about 2 weeks and let me know how it goes!

 

*Bonus Tip!  I also keep a list of ongoing tasks or bigger projects… just so I remember what I need to be working on…  Here is an example (and this is actual work for a client!)

Projects that need to be done (Next two weeks)

– update event thumbnail photos on facebook
– add tweets to pages app to facebook page
– update log in information document
– youtube username and password
– download all video clips from dropbox
– upload videos clips youtube account
– make sure youtube background, artwork, info all look good
– add youtube involver app to facebook tabs
– connect youtube inside fanbridge account
– move all fbml to html apps on facebook page
– create milestones for album releases on facebook page
– check wikipedia page, update info regarding release
– update background artwork on twitter account
– update myspace banner
– update artistdata banner
– refresh myspace connection with fb page app so banner updates


Featured – The Great Affairs

The Great Affairs

Listening to these guys make music is a beautiful American experience.” – Ray Gianchetti, Kool Kat Musik

After 3 releases in as many years,  2009’s “The Great Affairs”, 2010’s “Ricky took the wheels..”, and 2011’s “Happy Ender”, Nashville, TN’s The Great Affairs are currently wrapping up work on the “Fore”EP,  yet another collection of the patented Tom Petty & Cheap Trick-inspired, rootsy pop-rock they’ve become known for.

In early 2012, having taken a brief hiatus in order to complete a long-gestating sophomore release, “The Kids Deserve Cable”, from their power-pop side project fORMER, frontman Denny Smith, and lead guitarist Patrick Miller reconvened The Great Affairs, with a new rhythm section featuring Henry Go(Mink) on bass, and Kenny Wright(Bonepony) on drums.

With this shift in lineup, and fORMER now defunct, the decision was made to incorporate material from both bands into The Great Affairs’ repertoire. In short order, the guitars got a little dirtier, the drums acquired some additional swing, and the band began to display a spring in its step that may not have been quite so evident in an earlier incarnation.

Making road work their first order of business, The Great Affairs V2.0 will be traversing the Southeast and beyond throughout the summer, reintroducing themselves and an overhauled set-list to anyone willing to listen, while testing a slew of new material along the way, before committing it to tape.

“…playing loose and having a good, solid time making music from the gut and letting the sparks fly. That it comes off sounding so effortless is testimony to the talents of the participants.” – Bruce Bodeen, Not Lame

 www.thegreataffairs.com     |    www.dennysmithmusic.com    |     www.facebook.com/thegreataffairs


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

My tips on how to build a TRUE internet following

Hi, everyone!  I received a really great question last week and was just going to make it a short reply , and then just couldn’t stop writing.  So, I decided to make that Question and Answer my article content for this week.  Here goes:


How to build a true internet following

Question: Do you have any good guides how to reach for true fans, how to build a true internet following?

My Answer:  Well that is definitely a very good question!  I don’t really believe that there is a specific guide to follow in order to obtain “true fans”, it really depends on your style and your voice.  A jazz band can’t market themselves online the same way a black metal band would… it just wont work.  I think to truly find the people who will care about your music or your business, you have to go where they already go and be REAL.  People can definitely tell when you are just trying to sell your band or business and most of the time they might not care.  If you are real and conversational, you will have much success in gaining fans and having lots of online interaction on your social networks.

With that being said, I think these tips will help get you started building a network of “true fans” or increasing the ones you already have!

1. Contact bands you are a fan of to ask about cross promotional opportunities.  Find bands that you like online that have a similar follow as you do (or find blogs, radio stations, etc) and just write to them and say “Hey I like your music a lot and I think our fans would, too.  Can I post a link to your music and social networks and you do the same for us with your fans?”  IT IS THAT EASY!  Use as many networks as you can!  Don’t just message people and say “check out our free download” or “we are opening for XYZ band in two weeks, check out the show info”.  Bands talking only about themselves is a thing of the past with social networking.  If you are boring or only care about what YOU are doing and post the same type of posts over and over, people are not going to pay attention to you, even if your music or product is great.

2. Pick one LOCATION per week that you can post on Facebook or Tweet about.  This means making a post about where you had pizza, got your guitar worked on, or maybe you tried a new bar.  It doesn’t even have to be related to music at all.  This may seem lame at first, but it will work.  Make sure you TAG the location (on both facebook and twitter).

3. Be real in the language style you use for your posts.  And vary your posts from short to long to questions to videos, to funny articles or pictures you have found online.  And if you are looking for engagement on Facebook, pictures are the way to go.

4.  PLEASE set up an email mailing list.  I know the argument is that not everyone wants to sign up for them anymore, but most email services offer a text messaging option, too.  You can collect emails and phone numbers and text your fans updates.  Some fans still really like their emails, but it is nice to offer the texting option since that is a fairly new feature and fans tend to like it.

5. Reward fans with free downloads or contests.  A lot of bands are offering free mp3 downloads these days, but set yourself apart by offering free mp3 downloads AND PDFs or JPGs of band photos, artwork, or even lyrics.

6. Even if you feel like no one is interacting with you, just keep on posting.  As long as you keep posting regularly in combination with searching for websites and online forums related to your band, then eventually the fans will start rolling in.  One way to keep up on this is to create an editorial calendar (I am actually going to write an entire article on this in the future).  Just create a calendar in a spreadsheet or online, use a calendar program, or just buy a cheap calendar booklet… the idea is to just jot out when you have events coming up, recording, etc  and then tailor your posts around the major things.  Make sure you have something planned out for each day and when that day comes you wont be scrambling at the last minute to find something to post.

7. Join groups on facebook, find blogs that appeal to you that YOU want to read and be a part of and start commenting in those places.  It is really disappointing to see so many bands SPAMMING the heck out of people and promoting themselves all the time, and that seems to be the “marketing strategy” of quite a few bands (and businesses).  Be different than the spammers, and truly try to interact with people.  Find out what their likes and dislikes are before you promote yourself.  An easy way to get started with Twitter is to go to search.twitter.com and start searching for topics that you enjoy (movies, games, food, music), start following people and start interacting!  Eventually you can tell people about your band and where to check you out, but ease into it and start REAL conversations first.

8. Answer fans right away!  Please reply to fan questions and comments in a timely manner.  This is so important, even if it is just to say “thank you” to someone for saying they like your music.

9. Keep in mind that fans care about things that you might not think are that important.  I think almost every client I have ever had has said something similar to: “But we don’t have anything going right now, we don’t have anything to post about”. There is ALWAYS something.  The bands and businesses that have a high rate of followers and engagement are the ones who don’t take themselves so seriously.  Don’t feel like you only have to post about shows or band related things.  Post like you would on your personal profiles… you still want to keep it professional, but if you also are conversational and real, more fans will be drawn to you!  Even things that you think are stupid (like taking a picture of a vending machine at the place you are recording) will get a conversation going.

I hope that helps to answer your question, I could definitely go on and on 🙂  And I am sure there are many more ways than this to get “true fans”, but this is a sample of what I would do to get started.  (And big thanks to whoever sent in the question!!)

After writing this article, it has inspired me to write other articles on how to create an editorial calendar and what to post about when you feel like you have nothing to say.  So, look for those topics in upcoming newsletters and articles!

 


Featured – ION VEIN

This week’s featured band is ION VEIN!  They have an awesome gig coming up next week as direct support for Symphony X!

Click on the flyer to the left for all show information and details about how to win 2 tickets to the show on Sept 13th at Mojoes in Joliet, IL!

If you haven’t had a chance yet to check out Ion Vein, they have a 3 song download available here:  ION VEIN “IV1.0” FREE DOWNLOAD.  Get yours now, because the download will only be available for free until September 27th.

From the band’s Facebook page: “ION VEIN’s new music is laden with infectious grooves, catchy hooks, dynamic shifts, and intense “in-your-face” musical and rhythmic energy. Coupled with vocalist Scott Featherstone’s melodically guttural vocal magic this creates a sonic experience that has been missing from modern heavy music for far too long, so be prepared to crank it loud!

Check them out on Facebook and you might want to ask them about some cross promotional opportunities like I discussed in my article! 😉

http://www.facebook.com/ionvein

 

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

 

Easy Action on Twitter, a simple step to get yourself started with Twitter

 

Welcome

Thanks for sticking with me on the beginning of our social media journey together!  Let’s dive right in this week and get straight to the Action Item.

 

Action Item

Do you feel like you should be on twitter but you don’t really know what to do when you get there?  Or maybe you tweet a few updates here and there but you wait and then nothing seems to happen?  Clients say this to me all the time!  They want more twitter followers, but they aren’t really sure what to do with them!  I will let you in on a little secret… it’s called:

search.twitter.com

Go ahead and click on the link above, then pop in your band name or your business name… or a topic that you are interested in and SEARCH.  I just did a search for the terms “metal band” when I started typing this email, and 31 new tweets have been posted in that amount of time.  So you are thinking… How does this benefit you?  Start a conversation with these people talking about metal!  (if you are interested in metal or have a metal band) If you have a small business that sells office supplies, do a search for different types of office supplies!  See what people are saying… and just start replying to them.  People expect to meet random new people on twitter, that is how it works… networking!

My advice wouldn’t be to just say “Hey you like metal?  Check out my band page!”  – Wait on all that selling yourself and just start TALKING!  Ask what their favorite bands are, favorite restaurants, favorite products… ask what they do NOT like.  Twitter is all about meeting new people and gaining trust.  I love helping out clients with their twitter accounts, but when it comes down to it, their own personality is what needs to shine through!

Even if you find a bunch of results and don’t know what to reply yet, just start following these people!  You don’t have to know them, just follow a few new people or blogs or businesses… hang back and watch what they are talking about… eventually you will feel good about jumping in and making your own comments.   Here is a screenshot from my “metal band” search:

 

Another awesome search option is to use these advanced operators to narrow down your search by location, attitude of the post, and a ton of other factors:


Featured

I will feature bands or businesses in this section, please just reply to this email if you are interested in being featured.

The featured band of the week:  The Living Fields.  My pick for 2011 album of the year, you need to go take a listen!

The Living Fields plays an eclectic smelt of metals fleshed out with piano, violins, viola, cello, acoustic guitars and a variety of internal and external musical influences. Though built around a core of deep respect for the early death /doom architects, The Living Fields’ songs are rife with healthy doses of thrash, black, Viking and epic metals that reflect the underlying moods and themes of the lyrics.  Jon Higgs’ (vocalist) storylines typically veer far to the left of the self-centered cliches of doom (love, loss and death) in favor of more universal horrors that flow freely from the seemingly endless parade of humanity’s self-inflicted plagues. Oppression, injustice, suffering and man’s inhumanity to man flourish with such virility in today’s world that merely turning on the news offers up ample material for an entire album. Reading any book of history provides enough for a dozen.

Go give them a like: http://www.facebook.com/thelivingfields


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.

 

Google Alerts and How to keep track of what people say about you online

 

Welcome

I help bands and small businesses with their social media accounts – not just the day to day posting and updates, but I also assist by planning out campaigns and long-term strategies to grow my clients’ online fanbase and ultimately their income!

When you sign up on my mailing list, I will be emailing you free social media tips for running your band or business online accounts.  I will share my experiences and help lead you to your own online success.  A lot of tips and tricks will be directly related to the music industry, since that is where my focus is – but many of these tips will apply to any type of business promotion.

The social media world is always changing and I will do my best to help you promote yourself online and stay ahead of the game!  Please feel free to respond directly to this email with any questions you may have.

If you like this newsletter, please help me spread the word.  Just click one of the links below 🙂 Thanks so much!

Tweet about Rock Socially or Share on Facebook


Action Item

Google Alerts.  You may already search for yourself, band, or business name on Google, but why not make it even easier?  A “Google Alert” is a search term that you set up to be emailed directly to you when someone mentions that search term online.  Go one step further and set up an Alert for the name of a specific product you sell or the name of your last album.  Google will email you as often as you like – I set mine up for once a day.  You might already be familiar with Google Alerts, but it is important to refine your search terms to keep them up to date and relevant.

*Here’s an example of how to use Google Alerts:  If you are in a band and have a big festival coming up, you may want to even enter that as a Google Alert search term.  Why is this helpful?  There may be local publications or blogs covering this fest that you are not aware of.  Setting up an alert to be emailed to you is like having your own personal research assistant sending you articles that may be useful for you to post on your social networks, in turn giving you more cross promotional opportunities!

Get started right now by clicking on the link below and setting up a Google Alert today.  You will have to have a Google account and sign in to set this up:

http://www.google.com/alerts


Featured

I will feature bands or businesses in this section, please just reply to this email if you are interested in being featured. The featured band of the week: Monsterworks

From their facebook page: Monsterworks has unashamedly stolen from a ludicrous number of metal sub-genres to create a truly unique beast. Be it thrash, death, old-school, prog or black metal, there is something for everyone. Expect wailing guitars, wailing screams and a pounding rhythm section, delivered by a four-man war of sound. Surely they can’t be serious? IMAGE IS NOTHING; METAL IS EVERYTHING.

Congrats to Monsterworks, as today is the long-awaited digital release of “Man: Instincts” which is available for FREE download here:  http://mortalmusic.bandcamp.com

 


If you like what I am doing, please help me spread the word.  Just click one of these links to share my pages with your friends: 

Tweet about Rock Socially or Share on Facebook 

Thank you!!

Get free social networking tips like this emailed straight to your inbox  Just enter your email here.  Note: Your privacy is very important to me, and I will never sell, rent, or otherwise distribute your e-mail address to a third party.